Launched on July 6th, 2021, Isi Ntutu began her journey as Haar Essence, with a simple yet powerful goal: to offer beauty products that focus on health, integrity, and natural, plant-based ingredients.

From the start, we’ve been dedicated to providing alternatives that go beyond surface beauty. We understand the power of nature to nourish and protect hair, bringing out its natural vitality through products that include hydrating shampoos, deep conditioners, and nutrient-rich hair oils. Over the past three years, our commitment to this philosophy has remained strong as we’ve grown alongside our customers, learning and evolving together.